Company Profile

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Company Profile

The Motorcentral Group of Companies has always traced its dynamic beginnings to Calamba City, Laguna.

Established in 2002 as Star Honda Inc. under the versatile guidance of Mr. Dennis S. Lazaro, the company began to assert itself as one of the major players in the Motorcycle Dealership Industry, carrying internationally acclaimed brands such as Honda, Kawasaki, Suzuki, and Yamaha.

Today, the Motorcentral Group is the spearhead of a virtual army of branches that prides itself on delivering high-quality products and services. Included in this auspicious group are Bikeworld Multibrand 3s branches, Bikeworld Yamaha 3s, Bikeworld Suzuki 3s, Star Honda 3s branches, Motorcentral Bajaj RE specialty branches, Motorcentral Yamaha 3s branches, Motorcentral Suzuki 3s branches, and Motorcentral Multibrand branches. (3s means Sales, Spare parts, and After Sales Service).

Comprising 81 branches found mainly in the CALABARZON region, MIMAROPA region, Northern Luzon, and Mindanao, the Motorcentral Group is also poised to expand to untapped regions in the years to come.

Aside from brand new motorcycle units, the Motorcentral Group also offers high-quality 2nd hand motorcycles and reconditioned units primed within the company’s own rebuilding plant staffed by highly trained mechanics and personnel.

Driven by the values of Integrity, Professionalism, Teamwork, Loyalty, Work Excellence, Respect for People, Culture of Innovation, and a strong belief in Customer Care, the Motorcentral Group personnel are the living embodiment of the company credo:

“TO BE THE BEST THAT WE CAN BE, TO SERVE OUR CUSTOMERS BETTER.”

By embracing this credo and living up to the ideals set by the company, the Motorcentral Group established its own brand of excellence, gaining the recognition and admiration of manufacturers over the years.

Mision

We offer to our customers the top-quality motorcycle, genuine spare parts, superior after-sales service, competitive credit financing, innovative lifestyle services, and support for the development of a safe motorcycle riding culture.

We offer to our employees the opportunities to be the best that they can be in their personal and professional growth and advancement to enhance their quality of life.

We commit to our shareholders a fair return for their investment.

We commit to the communities where we operate local employment, economic benefits, environmental protection, and fulfillment of corporate social responsibility.

Vision

Motorcentral Group aims to be the most competitive motorcycle dealer that would provide total services to motorcycle customers in the most efficient and effective way to be the benchmark motorcycle company in total customer care and satisfaction in the Philippines.

We offer quality motorcycle sales parts, accessories, service, credit, and lifestyle services to promote support and develop a safe motorcycle riding culture.

Values

In the pursuit of the company’s mission and vision, we dedicate ourselves to the practice of the following core values:

  • Integrity
  • Professionalism
  • Teamwork
  • Loyalty
  • Customer Care
  • Work Excellence
  • Respect for People
  • Culture of Innovation
  • Employee’s Welfare and Development

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Motorcentral History Timeline

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